Helen Croft - Twister Middle East

Helen Croft

Senior Communications Manager

Her desire to become a fashion and beauty PR began when Helen was a teenager. Committing herself an at early age, Helen gradated with a degree in Public Relations, having also completed A levels in Fashion, Communication Studies and Business Studies. Leaving her sleepy home town for the big smoke in London, she worked for a number of elite agencies, achieving outstanding results for clients ranging from Selfridges, to River Island and Peacocks.

After 10 years of riding the London underground, she decided to swap her life for a sweeter aroma in Dubai, managing PR strategies for prestigious fragrances, as well as luxury fashion clients. Helen’s portfolio of clients included Prada, Valentino, Carolina Herrera, Ralph Lauren, Etoile la Boutique, Nina Ricci, Comme Des Garcons and Ingie Paris. Fascinated by the local charm, her work took her throughout the region, supporting new and exciting ventures.

The birth of Helen’s son afforded her a career pause, until a few months ago, when Helen entered Twister Communications. Where she enjoys looking after Tod’s, Henkel and Capritouch.